Bells and binkies child care solutions
Bells and Binkies CCS
My Name Is Joe. And I Know Exactly Why Families Are Choosing Someone Else's Center over yours.
My name is Joe. For 35 years I managed nine car dealerships across two states. In 2012 I opened a daycare center in a church basement.
Not a grand opening. Not a ribbon cutting with a crowd. Just a small space, a handful of children, and a belief that the same principles that fill a car dealership could fill a daycare center.
Thirteen years later that church basement became a 15,000 square foot facility licensed for 247 children.
That journey — from a basement to one of the largest independent daycare centers in the area — is exactly why I know this system works. Because I didn't inherit a thriving center. I built one. From nothing. One enrolled family at a time.
The same skills We use in our own center
Families aren't leaving your center because your facility isn't good enough. They're leaving because nobody ever taught you how to sell yourself. That's exactly what I do.
Does This Sound Familiar
You give a great tour. The family seems genuinely interested. They smile, ask good questions, take your brochure — and you never hear from them again.
You assume it was the price. Or the location. Or that they just found somewhere they liked better.
Here's the truth. In most cases it wasn't any of those things. It was a step in the process that got skipped — a question that didn't get asked, a connection that didn't get made, a follow-up that never happened.
I've seen this exact pattern thousands of times. And I know precisely where it breaks down — and how to fix it.
The Sold on You Enrollment System
Sold on You is a training program built specifically for established daycare owners who are tired of losing families they should be keeping.
It's based on the same ten-step sales framework that drives results in the most competitive retail environment in America — the car business — translated directly into the language of childcare.
You'll learn how to connect with parents before they ever walk through your door.
How to run a tour that builds trust at every single step.
How to handle every objection with calm confidence. And, how to ask for the enrollment
This isn't theory. It's a system. And it works.
What We Offer
What Makes This Different
1
Real Sales Experience
Not classroom theory. Thirty-five years managing nine dealerships, training hundreds of salespeople, and watching thousands of sales won and lost. This is what actually works in the real world — brought directly to your business.
2
Built For Childcare Specifically
Every principle, every framework, every conversation starter has been translated specifically into the language of childcare. This isn't car sales dressed up in daycare language. It's a universal truth about how people make emotional decisions — applied to your world.
3
Practical Advice
Every lesson produces something you can use on your next tour. Not someday. This week. Owners who go through this program see results in their very first tours after completing it.
Join the Free Pilot Program
I'm currently looking for six established daycare owners to go through the Sold on You program completely free.
Six weeks. Live on Zoom. One session per week. In exchange I ask for two things only — your honest feedback, and a testimonial if it changes your numbers.
I'm looking for owners who have been open at least two years, have families touring regularly, and are genuinely frustrated that good families keep choosing someone else.
If that sounds like you — let's talk.